This article from The Drum makes some interesting case on why businesses should take it more seriously. It’s called What Happens When We Consider Sustainability as a Lifestyle Choice?
It’s got some interesting ideas. This one, we thought, was particularly intriguing:
For a younger generation, sustainability has become a mindset for survival, a reactionary coping mechanism in a world of uncertainty. It is not only just about sustaining the world around them, it is also about how individuals sustain themselves. Brands should view sustainability as the gateway to an opportunity for pause – it should not be viewed solely as the solution.
Still think that sustainability is a simple fleeting fad? Think again. Read the rest of this piece to learn more about it…