Many Consumer Goods companies experience POS leakage; this is when a POS item is ordered from the warehouse and doesn’t make it to the retailer.
ouvar® removes POS leakage by tracking each POS item from rep order to activation at the retailer.
Each catalogue order is tagged with a status throughout its journey. The order is completed when the item is ‘Activated‘. Activation is the evidence that the POS item is setup correctly and used as intended – on display in retail.