Trends You Need to Know of for Instagram Marketing this 2020

If you haven’t deployed your Instagram marketing strategies yet, you better get on your game right now. This article from Get In My Home’s Emily Osmund shares some really interesting tips.

She’s got a lot gems for us in this piece. Here’s one of them:

Online shopping has been on the rise for years now. Right now in the USA, Instagram is beta-testing the ability to shop directly on Instagram without leaving the app. After a customer makes their first purchase from a brand, Instagram saves their payment details, making shopping even more convenient and fast.

While this feature is not yet available in Australia, brands can set up product tags in Instagram to make the transition from Instagram browsing to website shopping more seamless for customers.

It’s a value-packed article that you may want to read more in-depth. Take a look at the rest of this piece to learn more…

Read the source article at getinmyhome.com

Is Your Milk Carton Truly Sustainable?

Think your milk carton is sustainable? Think again.

In this article from Smart Company, we learn why how tricky the sustainable packaging can really be. Here’s a short excerpt: 

As a perishable good, milk must meet an array of food safety requirements throughout production, packaging and eventual transport to retail stores, which essentially means cartons need to keep milk fresh and insulated from the outside environment.

Traditionally, manufacturers have turned to polyethylene plastics as the solution for the lining on the inside of milk cartons. These plastics, used around the world in everything from bottles to single-use bags, are created using fossil fuel-intensive processes.

There are a lot of thought-provoking points made here so do give the rest of the article a read… 

Read the source article at smartcompany.com.au

Large Fast Food Joint is About to Set a High Bar on Sustainability

Here’s a really fascinating article by Alexis Cary. It’s called McDonald’s to phase out plastic cutlery across Australia by end of 2020.

It shares some great news! Here’s an excerpt:

McDonald’s has been “actively scoping” and introducing initiatives that reduce the plastic used within its packaging requirements for more than a decade, including the removal of plastic lids from McFlurry cups, salad bowls being replaced with a fibre-based alternatives and sundae cups now being lighter in weight.

Those changes alone removed nearly 250 tonnes of plastic from McDonald’s Australia restaurants, and by weight, now 85 per cent of Macca’s packaging is fibre-based.

Check mate, other fast-food restaurants of Australia!

Read the source article at news.com.au