We came across this really thought-provoking article from Smart Company called No conflict between sustainability and profitability, say Aussie entrepreneurs. It’s got some really clever points of view that we’d like to echo here.
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Found this interesting piece from the Female Entrepreneur Association that we thought we should share. It’s called Two game-changing lessons I learned from building a membership of 5,000+ super fans.
There are some points here that we thought we could really use more of in the lead generation business. Here’s an example that truly gripped us:
The essential foundation to build and grow absolutely any type of successful business is to build an audience that loves what your business is all about.
We all know the essentials of building an audience… growing an email list, finding followers on social media, driving traffic to the website, networking and collaborating.
But what’s even more powerful is building a community of SUPER FANS.
To learn more about how to build a loyal customer base, give the rest of the article a read. You won’t regret it.
Here’s an article that we thought would be a nice addition to your reading list. It’s called How to Start a Business: 23 Steps to Becoming Operational.
There are some ideas here that we found really thought-provoking. Here’s an example:
I cannot stress enough the value of building like you are going to grow from day one. I get that you are probably the only person in your business right now. You should operate as if you are an organization of people, not just yourself. This will save you an incredible amount of headache down the road, and also leave you room to try and fail in areas that you won’t want to fail when you do have a sizable organization.
To learn more about how to start a business with the means to scale, give the rest of this article a read…
Read the source article at Quick Sprout — Make Better Content
