We came across this really thought-provoking article from Smart Company called No conflict between sustainability and profitability, say Aussie entrepreneurs. It’s got some really clever points of view that we’d like to echo here. This one, in particular, got to us in a profound way:

Lily Dempster, founder and chief of The Neighbourhood Effect, noted that some of the most successful businesses of the past decade have been sustainable, almost by accident.

She pointed to giants such as Uber and Airbnb, which are “collaborative consumption” companies, making better use of existing resources that are going unused.

For more on the insights, give the rest of this article a read…

Read the source article at smartcompany.com.au