Thought we’d share this thought-provoking piece from Retail World Magazine. It’s called Supermarkets Must Invest Heavily in Technology, Says IRI.
It shares with us some interesting insights. Here’s one that we thought was particularly fascinating:
Convenience is crucial for the mobile younger generations as well as “time-poor mid-lifers”, says IRI. It cites data showing an emerging trend of “little-and-often” shopping patterns – in other words, an increase in store visits, but with smaller spends per basket.
To learn more about this, read the rest of the article at Retail World Magazine. Just click on the link below to gain access.