Sensory marketing is the next wave of retail marketing. It’ll draw consumers out of the online shopping and right back into brick and mortar stores, this article from Retail World suggests.
It shares some really interesting insights. Here’s one of them:
Music is the number one factor to improve a shopper’s mood in-store, the research found. In fact, music has an overall positive impact on 85 per cent of shoppers globally.
The type and quality of the music matters, however. Fifty-seven per cent of global shoppers will “disengage” if brands make poor music choices.
According to the research, 62 per cent of Australians have enjoyed listening to music in-store recently. Just as significantly, 45 per cent have stayed in-store longer because they’ve enjoyed the music.
It’s an insightful article that we thought we would share with you. Just click on the link below to learn more…