This insightful article from Total Retail grabbed our attention. It’s called How Sustainability is Driving Consumer Purchasing Decisions and Manufacturer Success.
In it, Steve Davidson shares some really thought-provoking ideas. Here’s one of them:
Becoming a sustainable brand is no longer just about having a “green product.” Sustainability has evolved and broadened to include environmental, economic and social aspects. Corporate initiatives are being implemented to improve efficiency from top to bottom, including ensuring an ethical and eco-efficient supply chain, enterprisewide recycling programs, releasing corporate sustainability reports, and creating organizational positions to manage these efforts, such as a chief sustainability officer. Consumers are holding organizations accountable, spending their dollars with those that are genuinely adopting green policies.
There’s more to this article that we just couldn’t condense into one quote so give the rest of it a read to learn more…